Buzzfeed is changing its practice in regards to the stories it posts and shares
each day in a major way. According to the Columbia Journalism Review’s article
“Who cares if it’s true?”, written by Marc Fisher, Buzzfeed has been growing in
staff and audience and has thus decided to take more responsibility for the
information it spreads. For these reasons, the company is becoming known as a
place to get news stories from as well as entertainment. Fisher mentions
the words of Rega Jha, writer for Buzzfeed, how although Buzzfeed still covers
fun topics such as difficulties women with big butts experience, it is also
covering more serious topics such as sexual abuse going on in India. Fisher
also mentions how copy editors have been welcomed as part of Buzzfeed’s staff
to fact-check articles on the company’s Top 10 list as well as investigations
and narrative features. The company has also begun to make corrections to
falsified information, as Buzzfeed staff member Burton told Fisher. All in all,
the company is making an effort to become a more reliable source that publishes
serious news stories alongside entertaining ones for their growing audience.
The primary concern that media veterans have with the
hyper-immediate news delivery online-saavy companies such as Buzzfeed take part
in is that information could be incorrect. Fisher tells how older journalists
such as Andrew Sullivan believe that entertainment and journalism should not be
mixed, for the accuracy of hard news may be compromised. Through social media
platforms such as YouTube and Twitter, millennials especially have gotten used
to getting news quickly, though not always correctly. Fisher explains how the
speed associated with the internet has caused stories to be released as quickly
as possible, albeit the weak sourcing they have received. He tells how news is
released instantaneously and, if incorrect, is corrected later rather than
waiting for the news to be verified as true before being released. It only
makes sense then that old-school journalists would be horrified by the new
generation’s way of delivering news, for they are used to several fact checkers
going over everything and making entirely sure that news is correct before
releasing it.
Although Buzzfeed is trying to turn a new, more accurate
leaf, potential problems with their practices or process of vetting stories
could arise from the stories they do not check. Yes, Fisher does explain that
the company is using copy-editors for more-important stories, but what about
the less-important ones that could still go viral? Also, not all of Buzzfeed’s
staff think of themselves as journalists, as Fisher explains, which could lead
to staff members creating stories on a whim without doing a check on whether
the information is legit. In order for Buzzfeed to really become a reliable
source, all staff members should be held responsible for making sure to the
best of their abilities that the stories they pursue are not hoaxes, and, if
they are not sure, to seek help from copy editors. If this is done, then maybe
Buzzfeed will succeed in becoming a trustworthy source of news as well as a fun
place to go to for entertainment.